If you want to know what you should take into account, we will tell you in detail below:
Invest in AdWords first
The speed with which you can get results, the control you have over the tool, and the possibility of validating if the traffic from search engines is profitable to bring customers to make the first recommendation to invest in AdWords to collect data. Once it is validated and there is data, it is time to start thinking about SEO to diversify traffic sources.
Link Google Analytics, Google Search Console, and Google AdWords
The next step is to configure and link all the accounts to be able to synchronize them and thus have greater analysis capacity:
keyword research
Without a doubt, the most valuable use of AdWords data for SEO is keyword research. Any account with history will tell us which search terms are with the highest volume of impressions (searches) and, therefore, the most fantastic opportunities to achieve a position.
Select the entire period and download the data from the search terms report in Excel to start working with the dictionary of keywords.
Get traffic for searches for which you would not pay a click.
One of the virtues of any manager of an AdWords account is to interpret the intent of each search to add negative keywords or pause keywords that do not have high conversion potential and are users with a commercial purpose. If the optimization is well done, there will be no keywords with information intentionality in the report we downloaded in the previous step. Now it's time to go to the keyword planner and look for those opportunities to generate content. Once we have identified the keywords, we can start planning the content marketing strategy.
Know the competitors
A good practice is to analyze the main competitors in AdWords to have them very present in SEO to monitor the evolution in the rankings. We must download the data in the AdWords auction data report to do this.
Improve CTR
Once you have achieved good positions in the organic results, it is the right time to start thinking about maximizing the number of clicks you receive. It is best to go to the AdWords data and see which ads have the best CTR and incorporate the wording into the organic results.
Use remarketing to re-impact
When your SEO and content marketing strategy begins to bear fruit, you will see how organic traffic increases progressively. Many of those users will visit the website but will not convert. However, this will be an excellent opportunity to use remarketing and re-impact users interested in what we do to bring them back to our website and, hopefully, achieve conversion.
Reduce dependency on AdWords
Many advertisers start in the world of digital marketing by investing in AdWords. After a while, it consolidates as a significant source of customer acquisition or even as the most important. In these cases, the company begins to depend on AdWords to maintain its sales and, like any dependency, carries its dangers (entrance of new competitors, increase in CPC, etc.). Therefore, it is vital to start working on the SEO strategy based on the good results of AdWords to diversify traffic sources.
Posting Komentar
Posting Komentar