Friendly URLs are specially designed to meet the needs of the target audience and web searchers. Its elements, organized in a logical way, have a positive impact on the visibility and positioning of the website.
Implementing an effective structure to make our friendly URLs hit the mark is crucial for the SEO process. This type of optimized link must be of adequate length and include keywords that inform users and search engine robots about the expected content of the page to which the link leads.
Friendly URLs: What are they for Google?
SEO-friendly URLs are specially designed to meet the target audience's needs and web search engines such as Google. The latter uses the information that we place in our link to improve the positioning of our website in your search engine. This is what an ideal Google SEO and user-friendly URL should look like:
https://trendingcentury.blogspot.com/2022/02/google-friendly-url.html
On the other hand, this is a totally opposite model:
http://site-address.com/co/eod2817noname981
Without a doubt, the first example gives us an approximation that it will talk about SEO in WordPress and, upon entering, you will see that it is so. They also detail the best plugins to reach the top of Google. There is no clickbait!
Why are they so important?
A friendly URL for the user and the search engine is nothing more than a clear and concise link, which contains keywords referring to the content of a specific subpage. Its elements, organized logically, have a positive impact on the visibility and positioning of the website since they help both users and robots to navigate the page effortlessly.
So why is it so essential to implement this Content Marketing strategy? This is due to the 3 main advantages of creating SEO and a friendly URL:
Page rankFriendly URLs have a positive impact on website view rate. Placing the appropriate keyword, studied for its search volume in your region and relevant to the topic in the link, improves traffic and SERP positions.
It is worth noting that Google robots also analyze their structure when indexing pages. Thanks to it, they can assess whether a specific resource corresponds to the query entered by users.
In addition, the friendly and appropriate URL structure is a critical ranking point, so if we want to reach the top positions for a specific phrase, including an ideal keyword for the content in the link, when indexing, we check how this factor improves.
User experience
It's no surprise that well-designed, easy-to-use links positively impact the user experience and can encourage people to enter a website. A quality link informs search engine robots about the expected content of the landing page.
Therefore, by being precise and catchy with our friendly URL, we will attract the recipients' attention and inspire their confidence. Being short and intuitive and with a keyword that hits the spot, they are much more attractive to the eye than long and complex links with suspicious-looking characters.
Increased click rate
Describing the content of the subpage with the use of a friendly and transparent URL that contains a critical keyword can help us increase the Click-Through rate — CTR — or Click Through Rate. The higher our CTR, the more people will visit our website.
This, combined with other marketing and SEO activities, can quickly translate into increased traffic, conversion, and a higher sales rate.
How to create friendly URLs for your SEO?
We already know: They are vital! But how can we create a friendly URL? Next, we will explain 4 simple best practices:
Simple, relevant, attractive, and precise links
Keeping links as simple, appropriate, attractive, and accurate as possible ensures that users and search engine robots understand them correctly.
Although, in theory, URLs can include various numbers and codes, it is better to focus on keywords that our target audience knows well.
They must refer to the content of the page
Although they must indeed detail what we are going to read, they have to do it concisely. Avoid long links at all costs. Focus on making them very concise and ensure everyone understands what to expect when they walk into it.
On the contrary, the user-friendly URL gives us, with only 2 words at the end, the possibility of knowing that we will learn how to make a web optimization strategy if we enter.
Apply hyphens to separate individual words
As you will have seen in all the good examples we have given so far, we separate it into hyphens to improve its understanding even though it is a compound keyword.
In this opportunity, bad practice is to use underscores, spaces, or special characters, for example:
http://site-address.com/roses/blue_rose#@!_dress*/_!
Do you feel like clicking? We are sure not!
It is always better to apply lowercase letters
This seems like a whim. However, you will be surprised to know that the pages, for example:
ahead. MX/Blog;
ahead.MX/blog.
They can be considered two separate URLs, which can significantly increase our internal duplicate content.
Conclusion
Following the principles related to friendly URLs that we have described in this content will help you improve your website's navigability, visibility, organic traffic, number of clicks, and rankings.
After all, SEO is about people. It provides users with the necessary data and offers simple and transparent solutions. You will see how quickly Google rewards this approach!
Posting Komentar
Posting Komentar